Pop-Up Experience For Walmart
Rice Krispy Treaterie
Kellogg’s tasked us with creating a series of immersive pop-up experiences for Walmart’s internal holiday trade show. We developed multiple concepts across key brands—Pop-Tarts, Rice Krispies Treats, and Tony the Tiger. Several ideas were selected for production, including the Rice Krispies Treaterie, which brought festive inspiration and holiday creativity to life on the show floor.
Our vision was to reimagine Rice Krispies as a holiday dessert destination. We leaned into Pinterest-worthy treat culture and Parisian bakery aesthetics to present Rice Krispies not just as snacks—but as centerpieces of celebration.
estavrse.co
AI/XR Experience Designer
& Speaker on Immersive Learning and Identity
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Final Production
The experience became a standout hit at the show, helping generate $50 million in sales from a $50K booth investment.
Renders for Walmart Presentation
The Rice Krispies Treaterie was selected for production due to its festive appeal and build efficiency. I led the project from concept to execution—designing the full 3D structure and creating all 2D graphics to bring the experience to life.
Concept Sketch
After a few rounds of conceptual sketches, the client chose this one to present to Walmart.
We imagined a vintage storefront with intricate displays, character integrations (Snap, Crackle, and Pop), and a bakery-style case filled with custom creations. Every element was crafted to elevate perception and inspire holiday-making.